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Buying apps is easy. Deploying them at scale to the right Macs, iPhones, and iPads without wasting licenses? That’s where Apple’s Volume Purchase Program (VPP) comes in. In this episode of the MDM Field Guide, Selina breaks down what VPP is over a DnD roll, telling us how it connects to Apple Business Manager, and why it’s essential for automated app deployment with your Apple MDM. You’ll see how license assignment really works, the difference between user‑based and device‑based licensing, and how VPP supports zero‑touch deployment across iOS, iPadOS, and macOS. By the end of this video, you’ll know how to: Connect VPP to your MDM and sync app licenses Design a clean license strategy for different user and device types Avoid common VPP pitfalls that burn budget and frustrate IT teams You’ll also see where VPP fits into your bigger app lifecycle, including managed app configuration, app updates, and license reclamation—so every license has a clear “from purchase to retirement” path. 👉 Watch next for deeper troubleshooting: “Common VPP Behaviors & What They Mean” and “VPP License Management.” 👉 Get the Apple MDM Starter Kit here: https://addigy.com/resources/the-appl... 👉 Download the vendor‑agnostic Apple MDM evaluation checklist here: https://addigy.com/resources/apple-md... 👉 View the full Apple MDM Field Guide playlist: • MDM Field Guide Like this video and comment with your biggest VPP headache so Selina can tackle it in a future episode. #applemdm #applebusinessmanager #vpp #mdmfieldguide