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This session is designed for creative entrepreneurs and ecosystem actors who want to better understand what it takes to expand across African markets. You’ll hear from: Mary Adib - sharing insights on how entrepreneurship support systems and partnerships enable businesses to grow and scale Emem Etim - sharing practical perspectives on supporting creative entrepreneurs and unlocking opportunities within Africa’s creative economy Gladys Zizakele (Cindy) Semenye - sharing real experiences building and scaling a sustainable fashion business across markets Tamer Serour - sharing firsthand experience insights on navigating growth, market expansion, and building a creative business within and beyond local markets Together, they will unpack the real experiences, challenges, and opportunities shaping how creative businesses expand across the continent. If you are looking for clarity on market entry, operations, pricing, and the practical realities of cross-border growth, this conversation will be valuable.