Weekend Ep. | From 5 Acres to ₹2100 Cr: Sula’s Wine Revolution 🍷 | S4 E2 | Destiny Avenged | Podcast скачать в хорошем качестве

Weekend Ep. | From 5 Acres to ₹2100 Cr: Sula’s Wine Revolution 🍷 | S4 E2 | Destiny Avenged | Podcast

What does it take to turn five acres of grassland in Nashik into a ₹2100 Cr wine empire? In the full weekend episode of the Blume Podcast, Karthik sits down with Rajeev Samant, the maverick who walked away from Oracle in Silicon Valley to create something India had never seen before in the 1990’s—an Indian wine brand that rivalled foreign wine. Armed with no background in farming or winemaking, Rajeev relied on his conviction, curiosity, and ability to think differently. From experimenting with grapes in his backyard to drafting Maharashtra’s landmark wine policy, from bootstrapping on high-interest loans to pioneering India’s first wine tourism experience—his grit and vision built not just a company, but an entire industry. Today, Sula commands 60% of India’s wine market, welcomes 3.5 lakh+ visitors every year, and has put Indian wine on the global map. Rajeev’s story is proof that bold ideas, when paired with relentless execution, can rewrite history. 🎧 Join host Karthik Reddy as we toast to the man who made wine in India mainstream—and built a brand that’s now worth over ₹2100 Cr. Listen on spotify: https://open.spotify.com/episode/32mu... Listen on Apple Podcasts: https://podcasts.apple.com/in/podcast... 0:00 – "Why a lunatic tried making wine in whiskey land" 2:15 – "From Oracle in Silicon Valley to Nashik farmlands" 5:40 – "Stanford lessons: question authority, embrace entrepreneurship culture" 9:10 – "Quitting tech to chase something meaningful back home" 13:00 – "Spotting Nashik’s Napa-like microclimate for wine grapes" 16:30 – "The first scrappy experiment fermenting grapes into wine" 20:45 – "Drafting Maharashtra’s landmark Grape Processing Policy in 2001" 24:55 – "Surviving debt, bootstrapping, and building patiently for decades" 30:20 – "Sula’s dominance: 60% share, 3.5 lakh visitors yearly" 36:05 – "Challenges that stop India from becoming a 10x wine market" 43:15 – "Why Sula went public and the realities post-IPO" 50:40 – "Building a culture of autonomy and sustainability at Sula" #IndianStartups #Entrepreneurship #VentureCapital #BlumenVentures #StartupJourney #indiantechnicalfarming This season of Destiny Avenged is brought to you by our partners IDFC FIRST Bank and Ultrahuman. Disclaimer: The views and opinions expressed in this content are for informational purposes only and do not constitute investment, legal, tax, or accounting advice, nor an offer or solicitation to buy or sell securities. References to companies, transactions, or market events are illustrative only and should not be construed as endorsements or statements of value. Any views expressed by individuals are solely their own and do not represent those of Blume Ventures, its affiliates, partners, or employees. Past performance is not indicative of future results.