From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty скачать в хорошем качестве

From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty

Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-host Mike Rizzo and Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, demand gen, and operations teams to modernize how event data is captured, unified, and activated across go to market systems. This episode tackles one of the toughest challenges in marketing today. Events are expensive, operationally complex, and notoriously difficult to measure. Aaron breaks down why event data is often fragmented or incomplete, where teams get stuck trying to prove ROI, and what modern event operations need to look like to actually drive revenue impact. In this episode, you will learn: ✅ Why event and field marketing data is still fragmented across tools and teams ✅ The most common data traps that break event ROI reporting ✅ What interactions fall through the cracks at events and why they matter ✅ How to think about event value beyond basic lead capture ✅ What a modern event operation looks like from capture through follow-up Enjoyed this episode? Hit the like button and subscribe to our channel for more insights from leading marketing experts. Have opinions or topic suggestions? Join the conversation at https://marketingops.com , the world’s leading community of marketing operations professionals. #MarketingOps #RevenueOps #EventMarketing #FieldMarketing #EventROI #MarketingOperations #OpsCast #MOPros #MarketingAttribution #B2BEvents #EventTech #Captello