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#AI #SoftwareEngineering #TechBubble #SuperbOwl #DotCom #Coding #TechHistory As AI companies spend tens of millions on Super Bowl ads while losing billions in revenue, the parallels to the January 2000 tech landscape are eerie. 00:00 – Stressful time to be in Software 00:26 – 2000 vs 2026: A Sense of Deja Vu 01:05 – 2000 Dot-Com SuperBowl Ads 02:19 – The Reality vs. Marketing Hype of AI 03:14 – From FTX to Atari: A Tradition of Desperate Marketing 03:43 – AI: the New Offshoring 04:54 – Better Tools Make More Interesting Projects 06:16 – Hang in there // Sources: // Software Engineer Mental Health Tweet: https://simonwillison.net/2026/Feb/6/... https://x.com/tomdale/status/20196403... // Bubble.com memo and 2025 followup https://www.oaktreecapital.com/docs/d... https://www.oaktreecapital.com/insigh... // 2000 DotCom Super Bowl Commercial List: https://en.wikipedia.org/wiki/Dot-com... // AI Plateau https://futurism.com/scientists-worri... • Ilya Sutskever – We're moving from the age... // Moltbook (Crazy AI Social Network) - Video on this coming soon https://time.com/7364662/moltbook-ai-... https://arstechnica.com/information-t... // Past Superb Owl ads: 2000 Pets.com: • If You Leave Me Now (Pets.com Super Bowl C... 2000 ETrade Dancing Monkey • ETrade - Monkey Super Bowl Ad 2001: ETrade "Ghost Town": • E Trade-2001 Super Bowl Commercial. 2022: FTX: • FTX Super Bowl Don't miss out with Larry... 1984 Atari: • Atari Home computer commercial Superbowl ... // AI Revenue (or lack thereof) discussions: https://www.wheresyoured.at/premium-h... // How AI is (and isn't) like the DotCom bubble (Podcast Episodes): • AI Is Worse Than The Dot Com Bubble: Part ... • AI Is Worse Than The Dot Com Bubble: Part ... • AI Is Worse Than The Dot Com Bubble: Part ... • AI Is Worse Than The Dot Com Bubble: Part ...