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Jo Moffatt on Brand Thinking, Leadership & Business Growth In this episode of Business Spotlight, we sit down with Jo Moffatt, founder of Woodreed, to explore her journey from running a marketing agency to becoming a leading advocate for brand thinking in internal communications. Jo shares insights on: The importance of brand-led internal engagement and how it transforms company culture. Challenges in business transitions, including leadership changes and partnerships. Why work-life balance, adaptability, and integrity are key to long-term success. The role of relationships, diversity, and inclusion in business growth. Jo also discusses the future of Woodreed, the impact of recent ownership changes, and the company’s plans to expand its offerings to smaller organisations. Jo highly recommends the work of Alex Edmans, a professor at one of London’s leading business schools, his insights on leadership and purpose-driven business are a must-read! https://woodreed.com/meet-us/jo-moffatt/ / jomoffattwoodreed 🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website: https://www.businessspotlightseries.com #business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success This channel explores everything from UK business strategies to starting your own business in the UK. Gain exclusive insights for UK-based entrepreneurs and learn how to manage your own business, understand any business, and promote your business effectively. Discover tips on how to market your service business, start a restaurant business in the UK, and even how to start your own business with no money. Follow along for valuable advice on building, managing, and growing your business.