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Raising prices in an aesthetic practice is rarely a simple decision. Increase too soon and you risk patient pushback. Wait too long and profitability erodes quietly. Many practices rely on gut instinct, competitor pricing, or inflation as justification, without fully understanding how those decisions impact retention, demand, and long term brand value. In this episode, Senior Client Success Managers Cristian Devoz and Nan Maddox break down how to evaluate whether a price increase is strategic or reactive. They walk through what you need to assess patient mix, booking lead times, capacity, operational performance, and brand positioning, and explain how to communicate price changes so they reinforce value rather than damage trust. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consu... 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/... 👩💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/s... 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: / shorrsolutions Facebook: / shorrsolutions LinkedIn: / shorrsolutions