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In today’s episode, we brought back Kaitlyn Davidson who has spent the last few years building an online lessons brand alongside her really successful local studio. In this interview, we talk about how to market online lessons, the differences between local vs online, how to use YouTube to get customers, and the advice she would give those who would like to live the “laptop lifestyle” as a music teacher. SHOW NOTES Links to some of the items we mentioned in the show… The homepage for Kaitlyn’s online music course for adults: https://piano.ly/ Kaitlyn’s YouTube channel for Piano.ly: / @pianoly TIMESTAMPS: 00:00 - Building an online presence for your music business 7:24 - What it takes to promote your music business online 9:32 - Catering to unique client preferences and goals 11:52 - Overcoming marketing challenges: online vs. in-person 14:56 - Effective marketing strategies for building your online presence 19:54 - Converting YouTube subscribers into online course customers 24:32 - Discoverability online + how it impacts your sales 30:29 - Staying persistent with your goals (no plan B!?!) WHO WE ARE: 7-Figure Music School is a podcast for music school owners who want to create fantastic margins, hire energetic teachers, and leverage their team's time and talent to create a sustainable business. Join hosts Daniel Patterson, Founder & CEO of Grow Your Music Studio, and Nate Shaw, Co-founder & CEO of Brooklyn Music Factory, as you create YOUR 7-figure music school. SUBSCRIBE HERE: https://www.youtube.com/c/growyourmus... PODCAST INFO: Podcast website: https://www.growyourmusicstudio.com/r... Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0C8PKa7... FOLLOW: Join Our Community: https://www.growyourmusicstudio.com/7fms Facebook: / growyourmusicstudio FREE RESOURCES: https://growyourmusicstudio.com/free SPONSOR This episode is sponsored by https://grouplessons.com/... So many music teachers and schools wish they could get a group program going…. But fear stops them. The Piano Express system helps you start a group program that will allow you to see up to 12 students with just 1 teacher, while simultaneously helping those students complete beginner method material in less time. Try for free by signing up for a live or virtual demo at https://grouplessons.com/. SPONSOR Big Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student's ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. https://bigmusicgames.com/7FMS/