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Are you thinking about lowering your home’s asking price… or wondering if offering a seller credit might attract more buyers? In today’s market, affordability is everything — and small strategic choices can lead to BIG differences in a buyer’s monthly payment. In this video, we break down three real-world scenarios for a home listed at $750,000, showing how: ✅ A $25,000 price reduction compares to ✅ A $20,000 seller credit used to permanently buy down a buyer’s mortgage rate We compare: ➡️ Scenario A: $750,000 price, 10% down, 6.50% interest ➡️ Scenario B: $725,000 price, 10% down, 6.50% interest ➡️ Scenario C: $750,000 price with a $20,000 seller credit dropping the rate to 5.625% You’ll see how a seller credit — even one that costs less than a price drop — can increase buyer affordability by almost 3× more and generate stronger offers without reducing the listing price. 🔍 What You’ll Learn How price changes affect a buyer’s loan amount How seller credits can permanently reduce interest rates Why buyers shop by monthly payment—not listing price How sellers can maximize appeal while protecting their bottom line The math behind real payments, savings, and affordability 💡 Why This Matters High rates have pushed many buyers to the sidelines. Sellers who understand how to boost affordability without slashing price can stand out and sell faster. This video gives agents and sellers a clear, easy-to-share explanation that buyers love.