Saying More With Less with Mike Allen, Cofounder of Axios скачать в хорошем качестве

Saying More With Less with Mike Allen, Cofounder of Axios

Willy welcomes Mike Allen. He is a journalist, co-founder, and executive director of Axios, a news source that delivers brief and efficient takes on current events, politics, media, and tech. He also co-founded POLITICO, where he wrote his first newsletter, the POLITICO Playbook. He has previously written for Time, The New York Times, The Washington Post, and the Richmond Times-Dispatch. Along with Jim VandeHei and Roy Schwartz, he has written Smart Brevity: The Power of Saying More with Less. Mike Allen begins by explaining what makes Axios different from traditional media and talking about how "the longer the story, the better chance to get on the front page of the section," which incentives traditional journalists to write verbosely. The first two words of the Axios manifesto are "audience first." This experience inspired Mike Allen and his co-authors to promote smart Brevity to "communicate more efficiently, crisply, and be heard through this crazy fog of words that comes at all of us." With his first newsletter, Mike learned the lesson of imagining that you're a human talking to another human while writing. This means avoiding overly extravagant words or phrases. He also suggests reading whatever you have written aloud so you can edit and avoid sounding like a robot. Mike describes how readers will only remember one thing from their work. The best course of action is to identify what that one thing is, hone it, and put it on top of your writing. He adds that it only takes 20 seconds for an average person to engage with an average piece of content. Mike adds that Axios was created to redesign a new experience for the news consumer. "For ninety-nine percent of content, an efficient experience is the best one," he adds. He gives an example of how one writer used bullet points to improve his emails to parents and how it significantly made it easier for them to remember. Mike also recommends thinking about the audience as you're writing, giving the example of priests delivering lengthy homilies that fail to drive home their key points. "Think of a sharp, memorable way to communicate it and say it," he says. Tune in to this new episode of the Walker Webcast — Saying More With Less with Mike Allen. ▶️ Key Points In The Webcast: 01:17 Willy introduces Mike Allen 02:48 Traditional media vs. Axios 07:11 POLITICO Playbook and writing “like a human” 11:15 Why the first 20 seconds matter 17:23 Writing for the audience 20:46 Brevity is confidence 22:53 Jamie Dimon and why less is more 28:14 Reading out loud and using emojis 32:54 Advice for presentations and emails 38:29 Strong responses and the power of smart brevity 42:52 Gamifying editing and why organizations must adapt 51:17 Cox Enterprises and inclusive communication 56:53 Mike’s take on the U.S. politics GET NOTIFIED about upcoming shows: » Subscribe to our YouTube channel here:    / @walkerdunlop   » See upcoming guests on the #WalkerWebcast here: https://www.walkerdunlop.com/webcasts/ Related webcasts: Tune in on Wednesdays for fresh perspectives about leadership, business, the economy, commercial real estate, and more! #WillyWalker hosts a diverse network of leaders as they share the wisdom that cuts across industry lines. Check out our previous videos: » Full playlist:    • Walker Webcast   Podcast: » Driven By Insight: https://podcasts.apple.com/us/podcast.... Follow us: » LinkedIn:   / walker-&-dunlop   » Facebook:   / walkerdunlop   » Twitter:   / walkerdunlop   » Instagram:   / walkerdunlop   Subscribe: » Newsletters: https://explore.walkerdunlop.com/subs... POSTING POLICY: Please bear in mind that this is a public and professional platform. We’ll do our best to ensure that our postings on this page comply with our standards, which prohibit content that: • is abusive, defamatory, threatening, or obscene • is fraudulent, deceptive, or misleading • violates the copyright, trademark, patent, trade secret, right of privacy, right of publicity, or other intellectual property right of another • contains or links to any virus, worm, Trojan horse, or other forms of malware or harmful code • contains the personal information of others, such as names, addresses, and telephone numbers • violates any law or regulation • is otherwise offensive. We expect users not to post content that violates our standards. We cannot monitor postings or discussions in advance, but we reserve the right to remove any posting that does not meet our standards.