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In WP Legends Episode 116, we are joined by Mike Hansen, VP of Product at Newfold Digital, who shares what it takes to operate WordPress at massive scale. From contributing to WordPress core to leading product across one of the largest hosting portfolios, Mike offers a behind the scenes look at infrastructure, security, AI innovation, and product decisions powering millions of websites. We explore global data centers, auto updates, WooCommerce at scale, AI website builders, platform consolidation, customer escalations, sustainability, and modern product leadership in an open source ecosystem. If you build or scale WordPress sites, this episode delivers practical insights from inside a global platform. Visit Us: https://seahawkmedia.com Learn More About Newfold Digital: https://www.newfold.com/ Check out Bluehost: https://bluehost.sjv.io/yqW1Xv Follow Mike Hansen on LinkedIn: / mike-hansen-me Timestamps : 0:00 – Intro 0:38 – Guest Introduction 2:24 – How did you get into WordPress and Bluehost? 4:55 – How does your day to day now compare to five years ago? 6:31 – When did you decide to move beyond engineering? 9:22 – Do data centers make a big difference, and how does CDN factor in? 10:13 – What is Bluehost doing behind the scenes to protect WordPress sites? 11:46 – Handling hacked websites 12:25 – Newfold merger and consolidation challenges 14:01 – Hosting misconceptions for large WooCommerce stores 15:30 – Ecommerce and cloud hosting tiers 17:26 – Where do you think AI builders are headed in the next few years? 19:27 – Handling escalations at scale 22:31 – Contact forms often fail due to email setup issues, so how can agencies prevent this? 24:11 – What was your toughest product decision? 25:31 – Is green hosting real impact or just marketing? 26:45 – How does Mike use AI in his daily workflow? 27:53 – Advice for aspiring WordPress product managers? 28:32 – What’s the biggest lesson about scaling to millions? 29:54 – Rapid fire 35:55 – Closing thoughts Music Credits : Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle Nightcore Remix #Bluehost #WordPress #OpenSource #WebHosting #AIinWordPress #ProductLeadership #WPLegends