From the Streets to Cookie's CEO: Berner | Joint Forces Podcast EP:04 скачать в хорошем качестве

From the Streets to Cookie's CEO: Berner | Joint Forces Podcast EP:04

In this dope episode of The Joint Forces Podcast, your host Luke Scarmazzo sits down with the Bay Area's own Berner—rapper, entrepreneur, and the genius behind the iconic Cookies brand. They dive deep into Berner's journey from hustling in San Francisco's streets to building a billion-dollar cannabis empire that's recognized worldwide. Berner, born Gilbert Anthony Milam Jr., started his grind young, dropping out of high school to pursue music and the cannabis game. His passion led him to co-found Cookies in 2010, a brand that's become synonymous with quality and culture in the cannabis industry. With over 70 retail locations across six countries, Cookies isn't just a brand; it's a movement. In this episode, Berner keeps it 100 about the challenges of navigating the legal cannabis landscape, the importance of authenticity, and how he's stayed true to his roots while scaling new heights. He also opens up about his personal battles, including his fight against cancer, and how it reshaped his perspective on life and business. Whether you're a budding entrepreneur, a hip-hop head, or just someone looking for some real talk, this episode is packed with gems. Tune in to hear Berner's unfiltered thoughts on the future of cannabis, the hustle of the music industry, and what it takes to turn a dream into reality. Follow Luke Scarmazzo: Instagram:   / lukescarmazzo   Instagram:   / jointforcespodcast   Follow Berner: Instagram:   / berner415   YouTube: ‪@Berner415‬ Produced by Gears and Grit Instagram:   / gears.and.grit   Get Luke Scarmazzo's book "High Price" on Amazon: https://a.co/d/0m48P0E About The Joint Forces Podcast: Welcome to The Joint Forces Podcast—where the hustle meets the heart of the cannabis game. Hosted by Luke Scarmazzo, a real one who did 15 years in federal prison just for running a legit medical dispensary under California law, this podcast keeps it raw and unfiltered. Luke breaks down the business, culture, and legal drama surrounding the cannabis industry, bringing in voices that matter—entrepreneurs, activists, and folks who’ve done time for the plant they love. This ain't just talk; it’s about shining a light on untold stories and real struggles in the cannabis world. Whether it's chopping it up with industry leaders or hearing from people fighting outdated drug laws, The Joint Forces Podcast delivers the truth from those who lived it. Luke’s journey from prison to reform advocate gives him a front-row seat to the game—perfect for listeners who want the real deal on cannabis legalization, social justice, and what it takes to thrive in the green space today.