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Most SaaS companies lose customers before they ever see real value. Not because the product is weak. Because onboarding is broken. In this episode of The SaaS Playbook, Jenny Vo sits down with Sam Chlebowski, Co-Founder of LaunchBay, to unpack why post-sale automation is becoming a critical growth lever in 2026. If you care about SaaS retention, churn reduction, customer activation, and scalable onboarding systems - this conversation is essential. We cover: • Why onboarding is a hidden revenue bottleneck • The 4 signs your onboarding system is failing • Why spreadsheets and patched tools collapse at scale • How onboarding impacts retention, referrals, and expansion • Why hiring more CSMs won’t solve a systems problem • US vs Australian SaaS adoption differences • The North Star metric LaunchBay tracks (and why it matters) • What scaling SaaS teams must fix before growth compounds If you're a SaaS founder, RevOps lead, Head of CS, or B2B operator, this is your wake-up call. 👉 Sam’s details and the LaunchBay offer / sam-chlebowski-80041694 https://launchbay.com/playbook to unlock 25% off your first 3 months ⏱ Chapters 00:00 – Why onboarding is the most overlooked SaaS lever 01:10 – Sam’s background and lessons from scaling Brighter Vision 03:20 – The onboarding bottleneck that caused churn 06:45 – Why onboarding is the “unsexy” problem founders ignore 08:50 – When SaaS teams actually need onboarding systems 12:10 – 4 warning signs your onboarding is breaking 16:50 – Why hiring won’t fix broken systems 19:45 – US vs Australian SaaS adoption differences 24:40 – LaunchBay’s North Star growth metric 28:55 – The friction slowing SaaS growth today 31:20 – Final thoughts on retention and post-sale systems Music licensed via Artlist. All rights reserved to respective copyright holders.