The pricing mistakes that keep good businesses undercharging скачать в хорошем качестве

The pricing mistakes that keep good businesses undercharging

If you’re busy, and doing great work, but still feel underpaid, the problem probably isn’t your pricing strategy or your confidence. In this video, I unpack the real reasons capable business owners undercharge and why it often comes down to playing safe rather than thinking bigger. What I cover in this video: Why one price-sensitive comment can distort your pricing decisions How absorbing supplier cost increases quietly destroys margins Why matching cheaper, less experienced competitors puts you in the wrong market How busyness becomes a comforting distraction from profitability This isn’t about tactics or quick fixes. It’s about recognising when your pricing reflects comfort rather than ambition. As you watch, notice which point made you pause. That reaction usually tells you where the real issue sits.