A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries скачать в хорошем качестве

A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (OCM) more widely to advertisers, the top two challenges they face heading into the new year, and what is next for Amazon Ads in 2026, as it pertains to durables. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at:   / emarketer   For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/pod... © 2025 EMARKETER Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers. TIMECODES 00:00 - Ad Read 00:26 - Intro 01:41 - What did you learn from the Omnichannel Metrics (OCM) beta? 03:34 - How are you supporting brands’ D2C sites? 04:42 - How are customers responding to this new move? 07:07 - How are customers responding to this new move? 09:26 - What challenges are brands facing across categories? 11:43 - What’s next for Amazon Ads in 2026?