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What defines a leader’s legacy when the wins and losses fade? In this episode of The Nebraska Entrepreneur, Steve Kanne sits down with legendary Nebraska volleyball coach John Cook to explore the leadership principles that stand the test of time. Cook explains why the most enduring part of leadership has nothing to do with trophies—and everything to do with the people you develop, the confidence you inspire, and the ripple effects created through your example. Cook shares why leaders today must be intentionally built, not born, and how confidence, clarity, and continual learning shape the people we influence. He also reflects on retirement and how roping and horsemanship became a powerful metaphor for staying challenged, staying humble, and embracing new growth long after the spotlight moves on. Veteran broadcaster Dave Webber joins the conversation to reflect on fifty years of storytelling and what remains constant about connecting with an audience. His insight reinforces the episode’s core message: authenticity endures, and leadership is measured in impact far beyond the scoreboard. If you’re building a business, a team, or a legacy, this episode challenges you to think beyond the wins and losses—and lead with intention that lasts. Connect with Prime Secured: Website: https://primesecured.com/ YouTube: / @primesecured Facebook: / primesecured LinkedIn: / primesecured This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/midwe... 00:00 Introduction & Leadership Themes 00:48 John Cook’s Greatest Legacy 02:26 Advice for Aspiring Leaders 04:20 Retirement, Purpose & Finding New Challenges 06:21 Horses as a Coaching Replacement 07:46 Growth Beyond Your Comfort Zone 09:17 Why Rodeo Athletes Inspire Him 10:04 Introduction of Dave Webber 10:56 How to Share Your Story with Confidence 12:27 Lessons from Watching Coaches Under Pressure 13:40 What Hasn’t Changed About Connecting with an Audience 15:17 The Joy of Good Work & Good Teams 16:47 Impact, Community & Living Your Purpose 18:34 Serving Others through Small Moments 19:54 Final Reflections & Event Closing 21:20 Jamie Bumgardner Joins the Conversation 22:43 Highlights from the Event 24:27 Behind the Scenes at Prime 25:30 Closing Thoughts & Future Vision @twobrotherscreative