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What’s Better: Broad OR Interest Based Targeting for Meta Ads? Subscribe to my FREE newsletter: https://meta-ads-at-scale.ck.page Join my 1-on-1 coaching program Meta Ads at Scale, I guarantee you'll at least 2X your business OR We Work With You For Free. Apply here: https://www.metaadsatscale.com/meta-a... In this video, I break down exactly when to use broad targeting versus interest targeting for your Meta ads. With over $320M spent on ads, I share proven strategies to maximize your ROAS, including real campaign data, targeting techniques, and common misconceptions. Whether you’re scaling a brand from scratch or optimizing a mature ad account, this guide will help you make both broad and interest targeting work for your business. Plus, learn how to apply these strategies during product launches and promotional periods like Black Friday. 📈 WATCH NEXT: I Spent $320M on Facebook Ads – Here’s Everything You Need To Know: • I Spent $320,000,000 on Facebook Ads – Her... How To Advertise To Rich People With Facebook Ads: • How To Advertise To Rich People With Faceb... How Tallow Soap Brand Scaled to $200K/mo with Facebook Ads: • How Tallow Soap Brand Scaled from $50K to ... How Apparel Brand Scaled to Multi 6-Figures/mo with Meta Ads: • How Riley & Nick Scaled Their Headwear Bra... How Skincare Brand Scaled to $1 Million/mo with Facebook Ads: • From $0 to Millions in 9 Months with Faceb... How Wellness Brand scaled to $150k/mo in 4 Months with Meta Ads: • How Rapha Blends scaled to $150k/mo in 4 M... 💻 MEDIA BUYING TOOLS: Klaviyo - Best Ecom Email Marketing Software, use my partner link for preferred service - https://www.klaviyo.com/partner/signu.... TripleWhale - Best Reporting Dashboard, use my partner link for preferred service - https://partners.triplewhale.com/ooqb.... 🤝 LET'S BE HOMIES / mason / wearetheselect / metaadsatscale / metaadsatscale Join 60+ ecom brands scaling profitably in Meta Ads at Scale coaching program 📈: https://www.metaadsatscale.com/join?e... 0:00 - Intro: $320M in Meta Ads Experience 0:09 - Broad vs. Interest Targeting Overview 0:19 - Why Interest Targeting is Misunderstood 0:37 - Setting Up Broad Audiences 1:22 - Creating Interest Audiences 3:27 - Misconceptions About Broad and Interest Targeting 5:53 - Broad Targeting Best Practices 7:42 - Interest Audiences: Ideal Scenarios 9:05 - Hybrid Strategy for Broad and Interest Targeting 12:32 - When to Use Interest Audiences 13:19 - Combining Broad, Interest, and Lookalikes 13:41 - Maximizing Ad Performance with Targeting 13:49 - Scaling Beyond Targeting: Coaching Program Details