Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News скачать в хорошем качестве

Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News

On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of Fame inductee Jen Reeder. With more than 1,000 bylines in major outlets including The New York Times, Forbes, CNN, and Reader’s Digest, Jen shares invaluable insight into what makes a pitch stand out — and what sends it straight to the delete folder. From examples of great (and terrible) PR outreach to whether press releases still matter, this episode is a masterclass for anyone in animal welfare or the pet industry seeking real media coverage. In the second half, the conversation turns to the evolving world of journalism, freelancing, shrinking newsrooms, and the impact of AI on writing and storytelling. If you want your pet story to actually make the news, this is the episode you can’t afford to miss. EPISODE NOTES: Pitch Perfect: How to Get Pet Stories in the News (https://www.petliferadio.com/whiskerr...) Become a supporter of this podcast: https://www.spreaker.com/podcast/whis... (https://www.spreaker.com/podcast/whis...) .