Hallmark Didn't Make The Card She Needed, So She Built Her Own Brand скачать в хорошем качестве

Hallmark Didn't Make The Card She Needed, So She Built Her Own Brand

In this episode, Krystal Henry, founder of Around The Way Parchment, shares how she went from blogging about motherhood to launching a greeting card company, winning nearly $45,000 in grants and pitch competitions, and creating space for Black women entrepreneurs in an industry that often overlooks them. We talk about funding, grief, community, manufacturing, and the truth about building a product-based business from the ground up. In this episode, you’ll learn: How Around The Way Parchment fills a gap in the greeting card industry Why grants and non-dilutive funding should be on every founder's radar The role community, specifically Black women, plays in building a business Why all money ain’t good money and the importance of alignment ➡️CONNECT WITH KRYSTAL: 🌐 Website: https://www.aroundthewayparchment.com 📷 Instagram:   / atwparchment   ⏰ TikTok:   / atwparchment   00:00 Intro 01:21 Filling A Gap In Stationery Industry 03:18 Creating Cards With Meaning 05:41 Launching Without A Roadmap 08:56 Community As The Backbone For Success 12:27 EntrepreneurHER Collection 15:45 Benefit of Non-dilutive Funding 21:24 Notepad Set And Events 25:38 Why Cards Still Matter 28:12 Next Year Business Goals 30:51 Rapid Fire And Wrap 33:30 Connect with Krystal ---------------------------------------------------------------------------------------------------------------------- 📺 Watch all episodes of The Kickback With Keri podcast    / @kerilhenderson   👉🏾 SUBSCRIBE to The Kickback With Keri Newsletter https://www.kerihenderson.com/newsletter 🖤 Enjoying my content? Leave a tip here https://keri-henderson.kit.com/produc...