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Are green and sustainability jobs really declining — or is the narrative misleading? Despite the gloomy headlines, the reality of the market may be (positively) surprising! In this episode of Raw Green, Francesco and Emma are joined by Martin Kettlwell, founder of Pure Fuel (https://www.pure-fuel.com/), a recruitment firm operating across the UK and UAE, to unpack what is actually happening in the sustainability job market and what this means for careers in sustainability over the next few years. 🔔 If you haven't yet, don't forget to subscribe here: / @rawgreen_1 We explore whether the green jobs boom has truly peaked, how geopolitics, regulation and capital flows are reshaping hiring decisions, and where demand for talent is genuinely moving. The episode also references some striking insights from @LinkedIn 2025 Stock Take, highlighting how demand for green skills continues to evolve globally and what this implies for employers and candidates alike. The conversation looks at the practical trade-offs of relocating to markets such as Dubai, the growing influence of AI and media narratives on recruitment, and how both professionals and founders can think more strategically about skills, cost, flexibility and long-term value creation. Whether you are navigating a career transition, building a team, or simply trying to understand how to find a green job in a shifting market, this episode offers a grounded, data-informed perspective rather than hype or fear-mongering. 👇 Follow Raw Green and OBE for more green innovation stories: 🌍 Website: https://oneobe.com/ 💼 LinkedIn: / on-behalf-of-earth ▶️ YouTube: / @rawgreen_1 💡 Suggestions or ideas for future episodes? Email us at info@oneobe.com Don’t forget to like, comment, and subscribe for more on the future of sustainability, green technologies, and climate innovation! #jobs #2026 #sustainability #dubai #greencareers #recruitment #climatejobs #LinkedIn Chapters: 00:00 Green jobs in 2025 03:58 Shifts in the market dynamics 07:41 Industrial vs Data jobs 11:40 The issues with ESG reporting 16:04 Dubai's allure 22:27 Let's talk about money 27:50 LinkedIn Stats and skills gap 37:26 In-house vs Outsourcing 41:31 AI & empployment 52:00 2026 Outlook Music Credits from #Uppbeat : "Hit the road" - Augustine "We got this" - Cruen "Get that thing" Abbynoise "Illumination" - Paul Yudin "Let good times roll" - RA "Mas Cafe" - Casa Rosa "Tropicana" - Soundroll "New Life" - Moire "Seize the day" - Andrey Rossi