Only 1% of Brands Are Ready for AI Search... Are You? скачать в хорошем качестве

Only 1% of Brands Are Ready for AI Search... Are You?

What happens when a Canadian entrepreneur flips broken PlayStations into millions, gets a $10M buyout, then loses almost half to taxes and builds again? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Peter Kostandenou to uncover the highs, lows, and lessons of his unconventional journey from eBay hustler to tech exec. Peter shares how he: Accidentally went viral on TikTok by falling asleep as a DJ 🎧 Scaled Hostopia from $3M to $60M and sold to Deluxe for $124M 💰 Built a full AI marketing suite (Mopro) for local businesses 📈 Lost $4M from bad tax planning — and what he’d do differently 🧾 Built an offline car club community to test real-world brand loyalty 🏎️ You’ll learn: Why Google and ChatGPT rely on real reviews and social signals to rank your business The critical difference between automation and AI agents What GEO (Generative Engine Optimization) means for your SEO strategy in 2025 How to build trust signals through structured data, social media, and review responses What a roofing contractor can teach you about the power of a single bad review This episode is packed with branding gems, ecommerce evolution, and raw business truth. If you’re an entrepreneur, agency owner, or tech builder, you need this one. Timestamps 00:00 Intro 01:43 A Tech Entrepreneur's Journey 09:38 The PlayStation 2 Resale Success Story 21:38 The Rise of Hostopia 31:47 The Evolution of Small Business Marketing 34:04 The Future of Websites: AI and Social Media 35:14 The Role of AI in Content Consumption 40:06 The Importance of Reviews for Small Businesses 42:46 Effective Review Strategies for Local Businesses 49:35 Managing Negative Comments and Social Mentions 58:29 Automation vs AI: Understanding the Difference 01:01:27 Branding Stories: Car Club and DJing 01:09:48 Final Thoughts This episode is brought to you by: Sellerboard: https://sellerboard.com/misfits House of AMZ: Elevate your brand today at https://www.amazonseo.com/ 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits