Why Identity Sets the Ceiling on Your Business Growth (Anthony Trucks on tBOJ podcast) скачать в хорошем качестве

Why Identity Sets the Ceiling on Your Business Growth (Anthony Trucks on tBOJ podcast)

Anthony Trucks is a former NFL athlete and serial entrepreneur known for helping people make an identity shift through his Dark Work framework. What if the reason you keep falling short of your goals has nothing to do with motivation or strategy? In this episode, Anthony breaks down why identity sets the ceiling on your goals and why business owners struggle when their habits and actions are not aligned with who they believe they are. He shares how Dark Work creates proof when belief is missing, why leadership identity outlasts motivation, and how to stop negotiating with yourself and start executing consistently. This conversation is for business owners who feel stuck, burned out, or ready for a real shift in how they operate and lead. Full Episode Page: Anthony Trucks: Identity Shift, Dark Work, and Leadership Growth (https://www.nickberry.info/content/ni...) Takeaways 🟢 How identity sets the ceiling on your goals 🟢 Whether mindset or identity drives long term change 🟢 Why leadership identity determines which habits stick 🟢 How Dark Work builds proof when belief is missing 🟢 How to know when it is time for an identity shift Links 🔗 ‪@AnthonyTrucks1‬ 🔗 Dark Work (https://darkwork.com/) 🔗 Dark Work Identity Type Assessment (https://darkwork.outgrow.us/dwa) 🔗 Anthony Trucks website (https://www.anthonytrucks.com/) 🔗 Anthony Trucks on LinkedIn (  / anthonytrucks  ) 🔗 Anthony Trucks on Instagram (  / anthonytrucks  ) 🔗 Anthony Trucks on Facebook (  / anthonytrucks  ) 🔗 Anthony Trucks on X (https://x.com/anthonytrucks) Chapters 00:00 Identity sets the ceiling on your goals 04:30 Why most people never become the person their goals require 08:04 Mindset, identity, and building belief through action 11:09 The four identity types: dreamer, dabbler, defender, dominator 14:12 Designing Dark Work and committing to a plan 17:46 Rewiring identity through effort and repetition 22:35 Losing identity after success and rebuilding who you are 26:43 The Dark Work Experience and intentional identity shifts 31:32 How to know when it’s time for an identity shift 39:18 Building impact, brands, and identity beyond yourself 🟢 🟢 Stuck at your current revenue level? That’s usually not an effort problem. It’s a design problem. The [FREE] 90-Day Growth Roadmap helps you break the stall and create momentum. It reveals: What stage your business is in The real constraint slowing growth What deserves your focus over the next 90 days Get the [FREE] 90-Day Growth Roadmap here: https://www.nickberry.info/roadmap ✍️ The Golden Thread Get my weekly note on business and leadership growth, and how to navigate the complexity of it all. https://www.nickberry.info/goldenthread 🔗 Redesigned.Business (https://www.redesigned.business/ ) Most businesses don’t stall because something is broken. They stall because the business — and the leader — never evolved together. Usually the owner keeps solving yesterday’s problems instead of designing for what’s next. Redesigning both is how progress becomes intentional and repeatable instead of... exhausting. The Business Owner's Journey podcast (https://www.thebusinessownersjourney.com ) Real conversations about the shift from producer to leader, and what it actually takes to build a business that works without everything running through you. 🟢 Official: NickBerry.info (https://www.nickberry.info/ ) 🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry (https://www.kellyberry.info/ ) & FCG (https://www.nickberry.info/companies/... ). ➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest (https://www.nickberry.info/contact ) on your podcast? ➕ Learn more about Nick Berry (https://www.nickberry.info/about )