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Last summer, I was interviewed by small business owner, Marla Murray of Bestlife Basics, who I had been working with at the time. We spoke about what small businesses need to understand when choosing a marketing consultant. Marketing is an incredibly broad discipline with an incredible amount of different players and activities, as the diagram I talk through aptly demonstrates. It can be a minefield for small business owners. As Marla states, marketing is one of the most important things you need in a business as ultimately you need to make sales. For marketing to work, you need to put the foundations in place first, which will in turn help you determine the types of marketing you need to do and the type of marketing specialist you need to engage (or whether you can do some of all of it yourself). I can help. Learn how to put those foundations in place with Market Smarter: https://distinktiv.co.uk/market-smarter/ Find out what Marla is up to at: / bestlifebasics and / bestlifebasics