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ROI OF CREATIVITY | Kirby Ferguson

Recorded live at the ROI of Creativity Summit, this episode features filmmaker, writer, and speaker Kirby Ferguson, best known for his influential series Everything Is a Remix. Kirby sees creativity as an iterative, human process built through copying, transforming, and combining ideas, not chasing originality in isolation. From remix culture and community-driven innovation to a grounded take on generative AI, this conversation explores why creativity remains our most powerful differentiator. Kirby Ferguson is a filmmaker, writer, speaker, educator, and consultant working with clients like Google, The New York Times, Bloomberg, Participant Media, The Discovery Channel, CNN, Generation Genius, and The Electric Frontier Foundation. He is best known for the video series Everything is a Remix. He is an established speaker who's presented at TED, SXSW, The Festival of Dangerous Ideas, Hulu, YouTube, Google, Netflix, Genentech, Columbia University, NYU, and many more. http://www.everythingisaremix.info    / kirbyferguson