Holly Hager | Scaling in a Regulated Market: The House of Puff Playbook скачать в хорошем качестве

Holly Hager | Scaling in a Regulated Market: The House of Puff Playbook

In this episode, Oleksij speaks with Holly Hager, Co-Founder and COO of House of Puff, about building a design-led cannabis brand inside one of the most regulated industries in the world. House of Puff is redefining cannabis consumption through high-design accessories and effects-based products — but the real story is operational. We unpack marketing restrictions, SEO as a growth engine, engaging Gen Z consumers, compliance challenges, and the strategic shift from direct-to-consumer to wholesale distribution. This conversation is especially relevant for founders, e-commerce leaders, brand operators, and growth teams navigating regulated markets, distribution pivots, and modern content-driven acquisition. 00:00 – Meet the Woman Reinventing Cannabis 01:45 – Luxury Weed? The House of Puff Vision 03:35 – Microdosing for Meetings? 04:12 – How Do You Market Weed Without Ads? 06:40 – 70% of Sales From Google (Until AI Hit) 07:40 – Google AI Killed Our Traffic 10:00 – How We Beat AI with Smart SEO 15:31 – Is ChatGPT Sending Us Customers? 16:20 – The #1 “How to Roll” Video on YouTube 17:03 – Google Is Harder Than Cannabis Laws 18:17 – Gen Z Is Quitting Alcohol for Weed 19:35 – Winning with YouTube, TikTok & IRL Events 21:39 – The Subscription Play 22:51 – Why We’re Abandoning DTC 25:14 – The 80/20 Revenue Shift 26:00 – 26 States Legal… What’s Next? 28:28 – Asset-Light, Royalty-Only Business Model 31:01 – When Competitors Copy You 32:43 – Guest Budtending & Real Customer Insights 35:28 – Why We Target Women First 36:47 – Cannabis Replaced 8 Big Pharma Drugs 39:34 – Final Thoughts About House of Puff House of Puff is a design-forward cannabis lifestyle brand offering high-end accessories and effects-based products. The company blends elevated aesthetics with education-driven content to reshape how modern consumers engage with cannabis. 🔗 https://houseofpuff.com Holly’s YouTube Channel: At Home with House of Puff    / athomewithhouseofpuff   Holly’s Website: http://www.houseofpuff.com/ About Rebbix Rebbix provides product engineering teams that help companies turn ideas into scalable products with measurable impact. We blend strong product thinking, AI-driven engineering, and smart automation to accelerate delivery, reduce operational friction, and keep quality high as products evolve. 🔗 https://rebbix.com 🔗 Case studies: https://www.rebbix.com/case-studies