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Welcome back to the Whole Home, thanks for being here! If you've been following the Beautycounter story - it's time to meet Counter, the new Beautycounter. In this video as the doors open again, I'm recapping the brand's last tumultuous year, and explaining everything we know about the relaunch so you're all caught up! There's new leadership, there's a rebrand, a new (small) product selection and (I'm a fan of this... a new business model!) Let's dive in! ⭐️ Link to shop the new Counter: https://www.counter.com/?aff=JAREDNEUSCH ⭐️ NOTE: We used to live in the US which is why I've been covering this Beautycounter story, they are a key brand in conscious beauty there and I worked with them previously. But if you're in the UK you might want to skip to another video if you don't want a deep dive into a B Corp brand story! Whether you’re a long-time Beautycounter fan or curious about safer, cleaner skincare and makeup, this relaunch is big news in the clean beauty world of America. Let's take a closer look at what’s changing, what’s staying the same, and what I think we'll see from here. *This isn't in the video, but price wise we're looking at similar to the prices before closure in 2024. A foundation bottle is $52, and a (previous Countermatch) moisturiser is $55. There is the chance for product credit but at a lower level from before, at $15 with a $200 purchase. 👉 What do you think about the new Counter brand? What are you hoping comes back in the next few months of launches? Let me know in the comments! ⭐️ Link to shop the new Counter: https://www.counter.com/?aff=JAREDNEUSCH ⭐️ #Beautycounter #CounterBeauty #CleanBeauty #TheWholeHome #LowImpactLiving #SustainableSkincare TIMESTAMPS: 0:00 Intro 1:38 History of the brand 7:10 Who caused the downfall? 8:15 The Beautycounter rebrand 8:37 A business model change 10:15 What will Counter sell? 13:49 Their comeback statement 15:57 Conclusion