M360: Hamish McLennan Part 1 скачать в хорошем качестве

M360: Hamish McLennan Part 1

In the first instalment of a series to run over the next few days, we recap the highlights from Ten CEO Hamish McLennan's appearance at Mumbrella360. On stage with Mumbrella's Tim Burrowes, McLennan discussed: The three bad strategic decisions he inherited that he would change if he had a time machine; How Ten bought the rights to the Big Bash and bid up the price Nine paid for international cricket. "We picked a number that was fair and reasonable and added another $20m to it." Why big format reality-based shows matter to Ten because of what advertising clients want; The difficulties of monetising shows watched later on PVRs; The move to targeting 25-54 top beat downloading by younger viewers: "We'd go out of business if we stayed with our traditional demographic of 16-39." For more information: http://mumbrella.com.au/hamish-mclenn...