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Jimmy Fallon just launched On Brand — a new reality show where 10 marketers, creators, and entrepreneurs compete to pitch real campaigns for brands like Dunkin’, KitchenAid, and Captain Morgan. The prize? A cash payout, a feature in Adweek, and a trip to Cannes Lions. In this first episode of Off Brand, I break down the Dunkin’ challenge: the contestants, the client brief, the best and worst ideas, and why the winning pitch actually worked. If you work in marketing, advertising, or just love reality TV with brands at the center — this is The Apprentice meets Mad Men meets TikTok. And every week, I’ll be here with a next-day recap. 👥 Contestants range from toy designers and professors to agency owners and influencers. ☕ Dunkin’ asked for a $6 breakfast meal deal campaign in just one hour. 🏆 One contestant walked away with “Innovator of the Week” — and a campaign going nationwide. — 🎬 Off Brand drops the morning after every episode of Jimmy Fallon’s On Brand. Subscribe if you want the inside scoop on the ideas, the drama, and the brands.