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Improving Cycling Safety - Insights from RoSPA & See.Sense cycling data study.

Cycle Active City, Hosted by Landor LINKS LIVE, Wednesday 25th August. #cycling #activetravel #landorlinks #CycleActiveCity2021 #SeeSense #RoSPA Workshop - Cycle Active City 2021 - Improving cycling safety–insights from RoSPA & See.Sense cycling data study See.Sense - https://seesense.cc/ Royal Society for the Prevention of Accidents (RoSPA) - https://www.rospa.com/ David Walker, Head of Road and Leisure Safety, RoSPA Irene McAleese, Co-founder & CSO, See.Sense Philip McAleese, Co-founder and CEO See.Sense Christopher Kerrigan, Senior Performance Analyst, Transport for West Midlands Ground-breaking research study reveals untapped potential for pre- emptive identification of collision risk areas for cyclists Hundreds of Birmingham-based cyclists travelled tens of thousands of monitored miles to generate potentially transformative data as part of the Cycle Smart Brum study. By cross-referencing this data with historic STATS19 police reports, RoSPA and See.Sense were able to build a indicative model showing where cycle collisions are more likely to occur, and also to provide compelling evidence that cyclists are 2.4 times more likely to experience a brake or swerve event in the immediate vicinity of officially recorded collision locations. Chris Kerrigan from TfWM will be showcasing the practical applications of these data insights as part of TfWM’s Active Travel Fund initiatives. The data has provided city authorities with far greater insight into where proactive safety measures would be most gainfully deployed.