Against the Grain’s Reset: Sam Cruz on Maturing a Brewery and Building for Longevity скачать в хорошем качестве

Against the Grain’s Reset: Sam Cruz on Maturing a Brewery and Building for Longevity

In this Brewer Mag archive interview, to mark the 50th issue of Brewer in mid-2023, Brewer Magazine went back to its very first cover story and reconnected with Sam Cruz, co-founder of Against the Grain Brewery in Louisville, Kentucky. In this look back, Cruz reflects with Jon Sicotte on how the brewery evolved from rapid expansion to a more deliberate, long-term strategy centered on brand integrity, market sustainability and operational focus. The conversation also touches on broader industry shifts, declining beer production and how new packaging formats are changing production planning. Recorded in early 2023, this episode offers a candid look at what it takes for a brewery to grow up, adapt and survive in a more disciplined and competitive market. This conversation offers a hard-earned perspective on when growth helps and when restraint matters more. This Brewer Mag Podcast is brought to you by Keg Logistics. With the most keg program options and flexible payment terms, even the smallest operation can get the highest quality German-made kegs with their rent-to-own, short-term leasing, pay-per-fill, sale and leaseback, and export keg programs. More at ⁠⁠⁠KegLogistics.com/brewermag. Brewer is also brought to you by Square. Square keeps every corner of your brewery moving. From orders and payments to staff and data, Square helps you manage it all, so you can focus on the good stuff. See how Square can help your business at square.com/goodstuff.