Cama Group - Best of Personal Home & Health Care applications скачать в хорошем качестве

Cama Group - Best of Personal Home & Health Care applications

The emphasis in this type of market is on “clean”, so packaging and branding must reflect this. For the Personal care market in particular, new travel regulations have driven a rise in 0-100 ml packaging, which is the fastest growing size globally. Along with this portability, price has resulted in a demand for varying pack sizes, which still deliver quality and hard-fought brand value. Sustainability and recyclability are major criterion, which have been complicated by the need to deliver new and innovative delivery and application solutions in what is a highly competitive market with leading national and international brands. It is a highly competitive market looking to expand both product range and global reach. Heavily dependent on brand and packaging appeal, brand differentiation and perception are coupled to price points. There is also continual innovation in both product and packaging formats.