INTIMINA | End Period Euphemisms | HR скачать в хорошем качестве

INTIMINA | End Period Euphemisms | HR

What do a painter-decorator, a strawberry farmer, a shark scientist, an aunt named Flo, a lingonberry jam producer, a surfer and a military historian have in common? They’re all ‘human period euphemisms’. And now, in partnership with INTIMINA, this unlikely group of embodied menstrual slang have come together across the world to call for an end to harmful period euphemisms. While they may seem harmless, using euphemisms to describe menstruation discourages open conversation and perpetuates the stigma and taboo surrounding periods. Many of the euphemisms used around the world have negative connotations that associate menstruation with shame, leaving generations of women feeling like they need to hide their periods and avoid discussing their menstrual health. As part of its ongoing mission to normalise periods, wellbeing brand INTIMINA felt that the best people to fight period euphemisms were period euphemisms. That’s right, a collection of real people that embody menstrual euphemisms are the faces of a global movement urging everyone to call periods, periods. CAST Justin Bowen, a British painter-decorator, is “Got the painters in” (popular in the UK) Florence Deniau, an American aunt, is “Aunt Flo is in town” euphemism (popular in the USA) Liv Palmblad, a Swedish lingonberry jam producer, is “Lingonberry week” (popular in Sweden) Nate Sutton, an Australian surfer, is “Surfing the crimson wave” (popular in English-speaking countries) Iris Pupella-Noguès a French historian, is “The English have landed” euphemism (popular in France and a reference to the Battle of Waterloo and the colour of British military uniforms) Sophumelela Qoma and Nico Booyens, South African shark scientists, are “Shark week” (popular in English-speaking countries) Alessandro Sesini, an Italian collector with a passion for fine wines, is “I have my things” (popular in Italy) Phil Boddington, a strawberry farmer, is “Strawberry week” (popular in Germany)