Why Lack Of A Sales Process Can Explode Your Marketing Budget скачать в хорошем качестве

Why Lack Of A Sales Process Can Explode Your Marketing Budget

More leads will not fix a broken business. Spending money on SEO, ads or networking without a proper sales process is one of the fastest ways to burn through a marketing budget and see nothing in return. In today's episode of The Engaging Marketeer, discover why marketing should never come first, how slow or inconsistent follow ups are doing more damage than you think, and why so many businesses blame marketing when the real issue is happening after the enquiry comes in. If referrals have dried up, leads have gone cold and work feels unpredictable, this episode will make you rethink your sales process. 🕜 Chapters: 00:14 Why marketing feels like the priority in January 00:31 The mistake businesses make before spending on marketing 00:50 Why sales process must come before SEO and ads 01:10 How poor follow-up damages reputation in networking 01:39 Why more leads do not mean more sales 01:47 The vehicle wrap recommendation that stopped 02:40 When great work is not enough to keep referrals 03:21 How no sales process quietly kills trust 03:38 Why every business needs a CRM 04:07 The moment a recommendation can no longer be made 04:29 A second example of lost trust and lost work 06:00 How recommending the wrong person damages your own reputation 06:14 What to fix before spending money on marketing in 2026 06:57 How lost enquiries increase your real marketing costs 07:23 Why sales process matters more than SEO 07:44 Final warning before you invest in marketing About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast... LinkedIn:   / darrenjamieson   Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk