From Claroty to Twine: Building a Top-Down Security Company скачать в хорошем качестве

From Claroty to Twine: Building a Top-Down Security Company

Most security teams spend their days reacting to alerts instead of leading with intent. Justin Woody, Co-Founder of Twine Security and former executive at Claroty, Mandiant, and IBM, has spent decades on the front lines of that problem and is now building the solution. In this episode of the Cult Products Podcast, host Phill Keaney-Bolland of Yaya sits down with Justin to unpack how Twine is rethinking cybersecurity from the top down. Chapters: 0:00 Intro & Welcome 0:06 From Pagers to Cybersecurity – Justin’s Early Journey 2:45 Lessons from Claroty and Building with Focus 6:32 250 Conversations That Redefined Twine’s Direction 8:16 Turning Research into Design Partners and Customers 11:02 Choosing Investors Who Join the Journey 13:45 Day Zero at Twine – Crafting a Bold Brand and Message 17:32 Living the Culture You Write Down 19:20 The First Customer Is the Best Customer 20:20 Staying Nimble and Ready to Cannibalise Your Own Ideas 22:26 Building the Moat – Why Depth Creates Defensibility 26:30 Trade Shows, Trust, and the Value of Authenticity 30:31 Doing Less, Making More Impact – Justin’s Founder Mantra