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Integrating Content and Event Marketing

Let’s talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it could multiply them? According to a Demand Gen Report, 68% of B2B marketers say that live events help generate the most qualified leads, and when paired with consistent content marketing, the brand lift and pipeline growth can be exponential. So how do you integrate content and event marketing effectively? And how do you turn both into powerful engines for lead gen and long-term brand awareness? That’s exactly what today’s guest is here to break down. I’m your host, Chelsea Alves, and I’m excited to welcome David Dulany to the podcast! Interview Questions Chelsea: David, welcome! Can you start by telling us a bit about your background and how Tenbound came to focus so heavily on both content and event strategy? Chelsea: Many marketers think of content and events as totally separate channels. What’s the benefit of integrating the two—and where should companies start? Chelsea: Events can be expensive and time-consuming. What advice do you have for making sure they drive real ROI, not just brand buzz? Chelsea: On the content side—what types of content tend to pair best with events before, during, and after? Chelsea: What are some common mistakes companies make when trying to connect their content and event strategies? Chelsea: How do you measure success when it comes to blending content and event marketing? What metrics really matter? Chelsea: You’ve worked with a lot of B2B companies—can you share a success story where this integrated approach really paid off? Chelsea: What’s your take on turning event recordings or keynotes into evergreen content? How can companies best repurpose their event assets? Chelsea: Should content be tailored to different stages of the funnel when connected to event promotion and follow-up? If so, how? Chelsea: With in-person events coming back strong in 2025, how should marketers think differently about hybrid or digital-first experiences? Chelsea: For brands just getting started, what’s one easy win they can aim for when planning their next event or content campaign? Chelsea: Looking ahead, how do you see the relationship between content and events evolving—especially as AI and automation keep shifting how we engage audiences? Wrapping Up Chelsea: David, this has been such a tactical and inspiring conversation. Where can our listeners connect with you and learn more about Tenbound’s work? Chelsea: Thanks again for joining us and sharing your insights—it’s been a pleasure! And for our listeners, if you found this episode helpful, make sure to subscribe to the Unmiss Podcast and leave us a review. And don’t forget to check out Unmiss.com’s free Website Audit tool—your secret weapon for spotting SEO gaps and boosting your brand’s visibility in search. This has been the Unmiss Podcast. See you next time! 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/50952066...