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Foxtel iQ. This is the part of the Help Channel that was designed to promote Foxtel's Digital Video Recorder product/service "iQ" to an Australian audience. I suppose it's feasible that a viewer already had an iQ in their house but didn't know what it did, and had to go to the Help Channel to find out... but yeah, this feature demonstration is more ad than info. I got the chance to pitch a name for this product way before it launched. My name was Foxtel Flex. And there was a moment that Flex was actually going to be the name. You may already know this technology was all imported from BSkyB in the UK who were going with iQ for their name, so Foxtel decided to copy that. Because it can't be a good idea unless someone else has done it, right?