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What if creativity isn’t a “nice-to-have,” but a missing piece of wellness—and community is how you unlock it? In this episode of Community Case Studies: How Belonging Is Really Built, host Seth Resler talks with Meagan Mahaffy, founder of Art Gurl, a Brooklyn-based creative community helping people reconnect with their creativity—and with each other—offline. After a decade working at institutions like the Smithsonian and MoMA, Meagan burned out. What pulled her back wasn’t another productivity hack or wellness trend—it was simply making art for the sake of self-expression. When she couldn’t find a space where others could do the same, she created one. What started as a few workshops in the back of a restaurant quickly became a thriving, in-person community where friendships form, phones stay away, and creativity becomes a shared language. In this conversation, Meagan breaks down how Art Gurl actually works as a community—not just an audience: Why “art is wellness” is the mission that attracts the right people How low-stakes creativity acts as an ember that sparks connection and belonging Why in-person spaces create deeper trust than social media ever can How Art Gurl’s multi-stream revenue model supports the community without exploiting it What repeat attendance and member-driven evolution reveal about real engagement This episode is a powerful reminder that community isn’t built by content alone. It’s built by creating a space where people feel safe to show up, express themselves, and be seen—together. Art Gurl: https://www.artgurl.org/ ---- SUBSCRIBE ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... SUBSCRIBE ON SPOTIFY: https://open.spotify.com/show/2kdkhJj... ---- Want community building tips? Subscribe to my email newsletter: https://www.communitymarketingrevolut... ---- 00:04 Introduction to Community Case Studies 01:55 Why Belonging Is the Foundation of Community 03:55 Meagan Mahaffy’s Background in Community and Creativity 06:10 Using Creativity to Solve Community Problems 08:35 Art as a Tool for Human Connection 10:55 What Makes a Community Feel Meaningful 13:05 Designing Community Experiences With Intention 15:20 Letting Go of Metrics That Don’t Matter 17:35 Building Trust and Emotional Safety 19:50 Being More Intentional as a Community Leader 22:05 Creating Space for Member Voices 24:20 Avoiding Burnout in Community Work 26:35 Facilitation Over Control in Communities 28:50 Helping People Feel Seen and Valued 31:05 Why Clear Purpose Matters in Community 33:15 Balancing Structure and Flexibility 35:30 Making Time for Community Leadership 37:40 Long-Term Thinking in Community Building 39:55 Lessons Learned From Community Practice 41:50 Final Advice for Community Builders