The Role of Machine Learning in Advertising | Index Explains скачать в хорошем качестве

The Role of Machine Learning in Advertising | Index Explains

Machine learning (ML) is shaping the future of digital advertising, enabling platforms to process vast amounts of data with greater precision and efficiency. As the industry faces increasing challenges like signal loss, ML is unlocking new opportunities for optimization. Sam Crosby, senior director of product at Index Exchange, breaks down the role of machine learning in advertising and how it serves the ecosystem. Video chapters 00:00 Introduction 00:32 Understanding AI and ML 01:09 How machine learning algorithms work 02:02 Why ML matters in programmatic advertising 02:48 The expanding role of ML 04:46 The benefits of ML