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We'll take you through some of the content and features on Weibo, one of the most popular social media platforms in China. Weibo started out being a lot like Twitter, but diverged somewhat over the years. Besides being just a microblog, Weibo includes a lot of image and video content. It's a great place to go to find out which topics are trending in China. Weibo contains a lot of content about news, entertainment, special promotions/sales and pretty much anything. A strong Weibo marketing campaign will usually include ongoing interaction, influencer campaigns or advertising. Brands can create verified accounts on Weibo and advertise. A Simple Guide to Weibo Setup & Verification: https://www.nanjingmarketinggroup.com... Weibo advertising tips: https://www.nanjingmarketinggroup.com... China Marketing 101: https://www.nanjingmarketinggroup.com... Follow me in English: LinkedIn: / taitlawton X: / taitlawton Follow me in Chinese - "泰特能说": Bilibili: https://space.bilibili.com/601279170 Xiaohongshu: https://www.xiaohongshu.com/user/prof... Douyin: https://www.douyin.com/user/MS4wLjABA... WeChat: Search "泰特能说".