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What does it really take to scale a business without losing your soul? In this episode of The Ripple Impact, Laura Barber sits down with Chris Hulatt, co-founder of Octopus Group and Octopus Energy, to explore the human decisions behind building one of the UK’s most trusted and disruptive businesses. From starting out at 23 with little money and a big belief, to growing a £9bn group rooted in customer trust, culture and long-term thinking, Chris shares honest lessons on leadership, brand building and why values are not a marketing exercise. They are a growth strategy. You’ll hear: • Why legacy matters more than short-term profit • How customer-first culture scales without breaking • Why marketing matters most in tough times • How bold ambition unlocks growth • What founders often get wrong when hiring This conversation is a masterclass in building brands and businesses people actually believe in. 🎧 Subscribe for weekly conversations on brand, leadership and human storytelling. 🌊 And if you’re a founder or leader looking to build a brand with clarity, trust and long-term impact, I’d love to help. Get in touch with me at The Ripple Impact to explore how we can turn your human story into meaningful growth: Follow Laura Barber on LinkedIn: / laurambarber Find out more about The Ripple Impact: / therippleimpact #TheRippleImpact #WaveMakers #Marketing #Branding #Leadership #CustomerFirst #LongTermThinking