SXSW Sydney 2025: Panel Q&A скачать в хорошем качестве

SXSW Sydney 2025: Panel Q&A

At this year’s SXSW Sydney, The Hallway and Webjet explored how Calculated Creativity can fuel brand-first growth. Questions from the panel audience in order of appearance in the video: Is this a conscious move away from clicks (in terms of media plan focus)? How do you use storytelling in a way that is better than a case study (in B2B marketing) How was audio as a channel received internally? How do you connect the dots as an agency with talent (and brands)? How important is building a relationship with the brand that you work with (in terms of content creation)? Moderated by Phoebe Keogh (Head of Media & Connections, The Hallway) - hear from Jules Hall (CEO, The Hallway), Oonagh Flanagan (CMO, Webjet), and Ryan Jon (Co-host, Toni & Ryan Podcast) as they discuss how commercial intelligence and creative confidence can turn the theory of brand investment into action.