Mastering the Art of ABM: Tips for Running a Successful Account-Based Marketing Program скачать в хорошем качестве

Mastering the Art of ABM: Tips for Running a Successful Account-Based Marketing Program

Running a successful account-based marketing program can be challenging. Whether your organization is just starting out, has a few campaigns under its belt, or is an ABM pro, there are almost certainly ways to improve your processes and results. In this episode of Closing Time, we welcome Meredith Fuller of Quarry to talk through the various stages of ABM, how go-to-market teams need to align to properly execute ABM, and how to encourage sales support and collaboration. Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV Connect with Meredith Fuller:   / meredith-fuller-55947111   Connect with Val Riley:   / valerie-riley-marketer   00:00 Introduction 00:50 Laying the foundation for ABM 02:22 Expanding your ABM motion 05:52 Aligning go-to-market teams 07:14 Leveling up your ABM motion 08:50 Gaining buy-in from sales and leadership 10:38 Sourcing contacts 14:05 First steps for launching a program #accountbasedmarketing #abmprogram #b2bmarketing