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You Can Follow Jennifer Powell Here: Instagram: Jennifer Powell: / jenpowell14 JP, INC Agency: / hellojpinc Lemon Digital HQ: / lemon.hq Website: http://www.jenniferpowell.com/ http://www.lemonhq.co/ Get Access to Jennifer's Course: https://jenniferpowell.com/course Discount Code: Sidewalker45 What does it really take to build a powerhouse creator brand? In this episode, Nina goes in-depth with Jennifer Powell, the industry veteran who’s managed some of the biggest names in the game, to talk all things influencer management, brand deals, and the business side of being a creator. Jenn opens up about her journey from the modeling world to running her own talent agency, the biggest mistakes she sees creators make, and how to actually negotiate like a pro. They dig into the future of creator brands, the do’s and dont's of licensing your products, and why owning your IP could be the smartest move you ever make. If you want real talk on working with brands, protecting your business, and building a long-lasting career as a creator, this one’s packed with gems you don’t want to miss. :::: Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-dea... 🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyt... 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 00:00 Intro 02:02 The Rise of Influencer Management 04:51 Navigating the Influencer Economy 07:31 The Value of Influencer Partnerships 10:12 Traits of Successful Influencers 13:00 Building Relationships with Brands 15:50 Negotiation Strategies for Creators 18:33 Understanding Contracts and Usage Rights 21:05 Memorable Brand Deals and Validation 24:04 The Future of Influencer Marketing 28:35 The Importance of Time in Negotiations 29:52 Understanding Product Licensing and Collaborations 33:32 Data-Driven Decisions for Creators 37:23 Opportunities for Smaller Creators 41:22 The Art of Selling for Creators 41:56 Merch vs. Product Licensing 44:17 The Creator Path to Product 48:59 Navigating Licensing and IP Ownership influencer management, influencer management agency, influencer marketing, creator economy growth, brand partnerships jobs, influencer brand partnerships, how to get brand partnerships on instagram, tiktok brand partnerships, product licensing companies, product licensing examples, product licensing agreement, product licensing agency, product licensing guidance, product licensing meaning, how does product licensing work, negotiation strategies for creators, data driven marketing, data driven marketing strategy, top creator brands, influencer brands clothing, influencer entrepreneur, influencer entrepreneur examples, influencer entrepreneur ideas, social media entrepreneurs, jennifer powell agency