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Plenary Panel: Communicating Good Travel Experiences | GD2025 Plenary Recording Good Travel Experiences only create impact when they are understood, valued, and chosen. This plenary session explores how destinations can communicate sustainability driven travel experiences with clarity, authenticity, and creative storytelling, supported by tools that make them visible and accessible to travellers. The first part of the session covers traveller interest in sustainability, the role of trails and accessibility as GTE assets, and practical approaches destinations can use to plan and promote experiences more effectively. The second part highlights successful examples from Corsica and the United Kingdom, and explores future priorities for 2026 and 2027, including new partnerships, market alignment, and expansion. The session also welcomes insights from global partners such as Amadeus and Outdooractive. Host Holger Sigmund, Tourism Impact, Switzerland Panellists Hanna Kitsilinska, Lviv, Ukraine Jan Klavora, GoodPlace Trails, Slovenia Agnes Pierce, Amadeus Simon Reuter, Outdooractive, Germany Scott Elliot, North York Moors National Park, United Kingdom Jean Louis Moretti, Corsica Tourism Agency, France Subscribe for more Good Travel Experience insights and global learning from GD2025.