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How To Use The Cloud For Post Production

On this episode of 5 THINGS, we gonna get hiiiiiigh! ...in the clouds, with a primer on using the cloud for all things post-production. 0:00 Introduction 01:02 Why use the cloud for Post Production? 03:02 Transfer and Storage 06:29 Rendering and Transcoding and VFX 10:46 Video and Audio Editing and Finishing 17:16 Review and Approve Full Blog & Transcript: http://5thingsseries.com/an-intro-to-... What 5 THINGS do you want to know about? Let me know! Web: http://5thingsseries.com Facebook:   / 5thingsseries   Twitter: @michaelkammes Excerpt: 1. Why use the cloud for post-production? We in the Hollywood post industry are risk-averse. Yes, it’s true my fam, look in the mirror, and take a good hard look and realize this truism. Take the hit. This is mainly because folks who make a living in post-production rely on predictable timetables and airtight outcomes. Deviating from this causes a potentially missed delivery or airdate, additional costs on an already tight budget, and quite frankly more stress. The cloud is still new-ish, and virtually all post tasks can be accomplished on-premises. So why on earth should we adopt something that we can’t see, let alone touch? Incorporating the cloud into your workflow gives us a ton of advantages. For one, we’re not limited to the 1 or 2 computers available to us locally. This gives us what I like to call parallel creation, where we can multitask across multiple computers simultaneously. Powerful computers. I’m talking exaFlops, zettaFlops, and someday, yottaFlops of processing power….and have more flopping power than that overclocked frankenputer in your closet. Yeah, I said it. Flopping power. It’s also mostly affordable and getting cheaper quickly. To be clear, I’m not telling you post-production is to be done only on-premises or only in the cloud, most workflows will always incorporate both. That being said, the cloud isn’t for everyone. If you have more time than money, well then relying on your aging local machines may be the best economical choice. If your internet connection is more 1999 than 2019, then the time spent uploading and downloading media may be prohibitive. This is one reason I’m jazzed about 5G…but that’s another episode. Now, let’s look at some scenarios where the cloud may benefit your post-production process. 2. Transfer and Storage Alright, let’s start small. I guarantee all of you have used some form of cloud transfer service and are storing at least something in the cloud. This can take the form of file sharing and sync applications like Dropbox, transfer sites like WeTransfer, enterprise solutions like Aspera, Signiant, or File Catalyst, or even that antiquated, nearly 50-year-old format known as FTP. Short of sending your footage via snail mail or handcuffing it to someone while they hop on a plane, using the internet to store and transfer data is a common solution. The cloud offers numerous benefits. Hard Drive Life Expectancy First is what we call the “five nines”, or 99.999% availability. This means that the storage in the cloud is always available and with no errors, with a max downtime of about 5 ½ minutes a year. In the cloud, five-nines are often considered the bare minimum. Companies like Backblaze claim eleven nines. This is considerably more robust than say, that aging spinning disk you have sitting on your shelf. In fact, almost a quarter of all spinning hard drives fail in their first 4 years. Ouch. I completely get the fact that the subscription or “rental” models are a highly divisive subject, and at the end of the day, that’s what the cloud storage model is. But you can’t deny that the cost that you get to spread out over years (also known as Opex, or operating expenditure budget) is a bit more flexible and robust than the one time buy out of storage (known as CapEx, or capital expenditure budget). Which brings us to the next point, which is “what are the differences between the various cloud storage options?” Well, that deserves its own 5 THINGS episode, but the 2 main points to know is that the pricing model covers “availability”, or how quickly you can access the storage and read and write from it, and throughput, or how fast you can upload and download to it. Slower storage is cheaper, and normal internet upload and download speeds are in line with what the storage can provide. Fast storage, that is, storage that gives you Gigabits per second for cloud editing with high IOPs can be several hundred dollars a month per useable TB. ....and we're out of room! Check out the entire blog/video/transcript at: http://5thingsseries.com/an-intro-to-... #Cloud #PostProduction #FloppingPower #Storage #5THINGS #ReviewAndApprove #Editing #VirtualMachine #Media #Avid #Adobe #Render #Workflow #Frameio #BeBopTechnology #Metadata #Internet #Collaboration #VFX