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00:00 - Example Deal #1 (VW Atlas) 00:37 - Example Email Tactics 01:31 - Tip 1 - Model Year Carryover 01:55 - Tip 2 - Find Motivated Sellers 02:48 - VW with Toyota Transmission 03:20 - Find TMV or Invoice Pricing 04:57 - Trade-in Tips KBB Cash Offer 05:42 - Narrow Down Dealer Type (One price vs. Others) 06:24 - Call and Verify Prices 07:42 - Get the Out the Door Price (OTD) 08:21 - Why negotiating is important 08:46 - Not all Brands have Deals 09:58 - Finalize the VW Atlas Deal 12:46 - Insurance Cost Variation Email the dealer and ask what invoice is on the vehicle you are looking to purchase, tell them you are a serious buyer. Keep in mind, they might not be truthful here but it’s worth a shot. Use Edmunds.com to find TMV. Use the “Build and Price” feature at the bottom of the page to get a more accurate idea. Check the manufacturer website for your vehicle, in this case we can either take 1.9% financing AT the price, OR we can take an additional $3500 off this price. In this case, I used KBB.COM, I used their instant cash offer price which was HIGHER than what some dealers would give me. When you use kbb.com instant cash offer, it also has a map that shows you which dealers participate and honor their cash offer After you narrow down the dealers with the lowest price, determine if they are “one price” or “no haggle” dealers. If you see language like this “One price, one person, one hour”, you can bet they are not going to haggle. Same thing with Autonation, they tend to set the price from corporate and don’t haggle much I personally like to choose dealers that are willing to lower the price/negotiate, but if you really don’t want to negotiate past this point, I understand. Your last ace in the whole is to leave, or pretend you are about to leave. I told them thanks for the offer and I’d think about it. I told them it’s just a little more than I wanted to spend, but that we’ll think it over. The salesman said he understood, he was playing it cool, shook my hand and allowed us to start walking out. Many times, this is where the “sales manager” will step in and ask what they can do, or what would get you to buy now. At this point, this is where you make your final offer in most cases. I said if I could get another $1500 off, I would probably do it. He held out his hand and said, you’d buy tonight? Yes, deal done. If they can’t adjust the price anymore. Ask them if they can throw in a free extended powertrain warranty if you buy today. Some dealerships will do this, some won’t, just make sure you get some documentation for it if you do.