CPH Book Club discusses The DeMarco Factor скачать в хорошем качестве

CPH Book Club discusses The DeMarco Factor

The latest CPH Book Club discussion featured an energizing conversation between Vinny DeMarco, longtime public health advocate and the subject of The DeMarco Factor: Transforming Public Will Into Political Power, and Dr. Glenn Schneider, Senior Associate at the Johns Hopkins Lerner Center for Public Health Advocacy. Together, they unpacked the core principles behind successful public health advocacy, drawing from decades of experience in campaigns that led to higher tobacco and alcohol taxes, expanded healthcare coverage, prescription drug affordability legislation, and climate policy in Maryland. At the heart of their conversation was Vinny’s 6-Step Advocacy Model, developed through years of experience and now available at healthcareforall.com/sixsteps. Vinny also shared many more insights including into the “Rule of Thirds” - a way to think strategically about who will back your cause, who will oppose it, and who might be swayed. His advice to advocates was both practical and hopeful: “If you follow these steps and work together, you can overcome even the most powerful opposition.”