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Boston Consulting Group (BCG) has partnered with SkillsFuture SG (SSG) to create the unique RISE for Business program. Developed to help SMEs grow digitally, this hands-on programme has helped dozens of companies succeed. Hear from YSH Farm's Eng Le Xuan and Eng Le Tian, 3rd-Gen Business Owners, on how RISE for Business has propelled their business forward. Established in 1976, YSH Farm is a family-run poultry business that had traditionally relied on word-of-mouth referrals for growth - until now! Through RISE, YSH developed a marketing plan to leverage digital platforms & increased brand awareness in both B2C & B2B segments. Are you an SME owner looking to leverage digital tools and latest growth frameworks? Invest in your employees by upskilling them through our three tracks – Digital Growth & Innovation (DGI), Omnichannel Sales & Marketing (OSM) and Business & Data Analytics (BDA). Sign up today at: https://riseforbusiness.bcg.com/