Paul Craven - The Magic of Behavioural Economics | Nudgestock 2014 скачать в хорошем качестве

Paul Craven - The Magic of Behavioural Economics | Nudgestock 2014

System 1 thinking is fast, it's a stunningly efficient way of making decisions. However, magic reveals the peculiarities and pitfalls we all experience, they're very predictable and often cannot be overcome even when we understand the trick being played. --- Nudgestock is the can't-miss festival where creativity and behavioral science intersect. It's a day to think differently. The annual festival, curated by Ogilvy Consulting, features a wonderfully eclectic mix of talks and case studies from some of the leading thinkers and practitioners in the worlds of behavioral science, marketing and creativity. Curated by Ogilvy Consulting. --- Nudgestock 2021 Playlist:    • Nudgestock 2021   Nudgestock 2020 Playlist:    • Nudgestock 2020   Nudgestock 2019 Playlist:    • Nudgestock 2019   Nudgestock 2018 Playlist:    • Nudgestock 2018   Nudgestock 2017 Playlist:    • Nudgestock 2017   Nudgestock 2016 Playlist:    • Nudgestock 2016   Nudgestock 2015 Playlist:    • Nudgestock 2015   Nudgestock 2014 Playlist:    • Nudgestock 2014   Rory Sutherland @Nudgestock Playlist:    • Rory Sutherland @ Nudgestock   --- Introducing Ogilvy Consulting’s Behavioural Science Practice At Ogilvy Consulting, we work to creatively apply behavioural science insights to solve the world's most pressing and interesting challenges. Whether tasked with improving the security of Europe's busiest airports, changing how people interact with the world's most popular social media or leading sustainability projects across the globe, we create effective interventions, communications and experiences for public, private, and third sector clients. A magical combination of science and creativity, we are a unique global team of psychologists and behavioural economists embedded within the Ogilvy network. We bring proprietary tools, proven experience, expert facilitation and the power of Ogilvy creativity to unlock the hidden 'psychological power' within our partners' brands and channels. We create unseen opportunities that generate giant impact. --- #NudgeStock2014 #NudgeStock #PaulCraven ---