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FWD25 | The Age of Premium with NBCUniversal

For the 2024 Summer Games, NBCUniversal opened up the event’s inventory to programmatic advertising for the first time ever. In this session with our Chief Revenue Officer, Jed Dederick, Alison Levin, president of advertising and partnerships, discusses the value advertisers are experiencing with programmatic on streaming live sports. Watch to learn how NBCUniversal plans to expand its premium offerings. _______  The Trade Desk is a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters. Learn more: https://bit.ly/3jtU8y6